In an SEO scenario, Google likes to trust sites that have links from high quality, relevant sources. For example, large news websites don't generally link to an untrusted source, nor do top quality industry blogs or university or .edu websites. My philosophy is to ask the customer two questions: are …

Remember any additional traffic is typically good for your website ranking, so getting people to visit is the most important thing. Most marketing messages are easily forgotten by consumers. In the early days of search engines, the 1990s, their work primarily consisted of sifting through a fixed index of websites …