In each, marketers build brand equity through domination or the recognition that the brand has one key advantage or characteristic. By updating their algorithm to prefer robust and unique content that fulfills searcher intent, the big brains over at Google made it more difficult, and sometimes impossible, for low-effort and …

There are many websites, YouTubers and even paid services that promise to increase traffic to your website or blog, and also how to rank on Google Search. Great for copying the Google search results into a spreadsheet, without having to individually visit each article . Taking interest in electric garage doors …

Your robots.txt file is an instruction file in the back end of your site that lets search crawlers know various things about your site. If you hire a big Internet marketing company and expect to get good results with your SEO, you may be in for a surprise. Does …

In an SEO scenario, Google likes to trust sites that have links from high quality, relevant sources. For example, large news websites don't generally link to an untrusted source, nor do top quality industry blogs or university or .edu websites. My philosophy is to ask the customer two questions: are …

Remember any additional traffic is typically good for your website ranking, so getting people to visit is the most important thing. Most marketing messages are easily forgotten by consumers. In the early days of search engines, the 1990s, their work primarily consisted of sifting through a fixed index of websites …