Not all searches lead to sales

Simply put, keywords or key phrases are the terms that people use to conduct online searches and find the information they need. There are no strict rules of how to write great content, but it indeed needs to be great. Spiritual guidance at a church in York may be what …

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What can Twitter teach you about CTR

This means that users are relying on more conversational, colloquial and even dialectal sentences and queries to do their searching. Good servers are usually expensive, but if your site is meant to make money, this is something you definitely want to invest in. In short, you need to paint a …

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Questions to ask about webmaster tools

Or the second page, where a mere 10% of users wander? There are a variety of thoughts out there today about the importance of keywords and keyword tags. Technical SEO work has either a direct or indirect impact on search engine crawling, indexation and ultimately ranking. If you're looking for …

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Multiply your keyword ideas

Gender Men and women purchase different products, buy similar products with different features (e.g., deodorants), desire products for dissimilar reasons (laptops, televisions), and buy the same products after being influenced by different kinds of appeals through different media. In many cases, paid search is much faster for testing user …

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The worst advice I've heard about metrics

It should be authentic and in tune with the brand. Getting backlinks are important but if you get a ton of useless backlinks from irrelevant spammy sites or use "link software" then you're doomed. In short, success in SEO marketing lies in adhering to good practice and avoiding silly mistakes …

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