An SEO who doesn't know about upcoming site updates won't know when to do their jobs. If you have not done any link building, or have been stuck in the link building tactics of a bygone era, you're missing out on a lot of potential search engine power. The best …

This means that users are relying on more conversational, colloquial and even dialectal sentences and queries to do their searching. Good servers are usually expensive, but if your site is meant to make money, this is something you definitely want to invest in. In short, you need to paint a …

Optimizing content can definitely help search programs, but it cannot lead them. Focusing on user intent can help you as a business owner to optimize content based on 'intent' unlike before when you were optimizing content solely for SEO. It can help you build content marketing strategies around intent. Reduce …

Even if the feedback is negative, responding to it in a tactful manner can act as great marketing! This isn't always true. What used to be a handful of on-page, off-page, and architecture factors has evolved into hundreds of signaling attributes fed through a complex algorithm that is constantly being …

Your SEO strategy needs to be a continuous process. Focused crawlers are limited to a certain area of ??the web and in turn, index it in great detail. As a result, websites should be penalized using Google Penguin, e.g., through downgrading in the ranking. Recently, I came across this …

What are your competitors good at? Advanced machine analysis can easily make out if you are creating random strings of text with no meaning. Firstly it is important that you learn how to correctly value a keyword. Recently, I came across these interesting Lines rocking horse . Recently, I came across …

Make sure your pagination - pagination is a system for enumerating pages so you can better organise content. Why are links so important? Do the main pages of the site have enough content? Do these pages all make use of header tags? A subtler variation of this is making sure the …

Or the second page, where a mere 10% of users wander? There are a variety of thoughts out there today about the importance of keywords and keyword tags. Technical SEO work has either a direct or indirect impact on search engine crawling, indexation and ultimately ranking. If you're looking for …

In an SEO scenario, Google likes to trust sites that have links from high quality, relevant sources. For example, large news websites don't generally link to an untrusted source, nor do top quality industry blogs or university or .edu websites. My philosophy is to ask the customer two questions: are …

Technical SEO work has either a direct or indirect impact on search engine crawling, indexation and ultimately ranking. Ask your customers for reviews, mark them up with structured data and present them on a particular page on your site. This might do wonders. If you focus on providing the best …

On-page SEO (also known as on-site SEO) refers to the practice of optimizing web pages to improve a website's search engine rankings and earn organic traffic. Whilst we may have just said that keywords are no longer effective, donnt let that fool you! Reviews tell what other people, your customers …

Gender Men and women purchase different products, buy similar products with different features (e.g., deodorants), desire products for dissimilar reasons (laptops, televisions), and buy the same products after being influenced by different kinds of appeals through different media. In many cases, paid search is much faster for testing user …

Some of the common factors in the equation include keyword density, META tags, titles, inbound links, website traffic and content. After Google's Panda update, there was a massive shift in what types of results appear in SERPs. For years SEOs have focussed on the sharp end of the funnel. and …

If you're using images as links, provide the link ALT text alternative for all semantically related images. It's not perfect, don't get me wrong it's not absolutely perfect. A common myth is that keyword density is the major determinant of a webpage's Google search ranking. Have you ever tried to …

Consumers respond directly to ads placed on a website, and direct response advertisements can be placed on search engines and used in emails. The Big Question-will this content endure?-is thankfully something you can control, to a degree, by taking steps to ensure that your evergreen content is set up …

Prior to making any contact with an advertising agency, company leaders identify and prioritize corporate goals. Brand mentions and online citation must be handled carefully and well-incorporated into the site content; Google's web crawlers travel around the web via links collecting data about each page, so it's a good idea …

It should be authentic and in tune with the brand. Getting backlinks are important but if you get a ton of useless backlinks from irrelevant spammy sites or use "link software" then you're doomed. In short, success in SEO marketing lies in adhering to good practice and avoiding silly mistakes …

SEO involves internal and external website analysis, including link building, proper website architecture and development, competitor analysis, keyword research, content development, and many other tasks. Lifestyle marketing involves reaching consumers during festivals, fairs, and other events. Reason behind this statement is that Google is consistently making some changes in search …

A strategic marketing plan forms the basis for integrated marketing communications. Getting a backlink from an authoritative website will benefit you much more than a link from a lower-quality site. The manner in which you organize and format your web page can have a huge impact on your SERPs. Recently …

Action-oriented advertising takes place in the business-to-business sector. Fortunately, Google analytics is very easy to set up on all websites. A great and fast way to convey your goal is by using headlines and taglines. Recently, I came across this interesting classic rocking horses . Its like looking for a place …

Google Pagerank, mozRank, and mozTrust are nothing but algorithms to rank website authority. It's important to make sure that the site you'd like a link from has a a number of DoFollow links from authoritative sites. Authoritative sites are typically well known within their niche and have a large audience …

Remember any additional traffic is typically good for your website ranking, so getting people to visit is the most important thing. Most marketing messages are easily forgotten by consumers. In the early days of search engines, the 1990s, their work primarily consisted of sifting through a fixed index of websites …