An SEO who doesn't know about upcoming site updates won't know when to do their jobs. If you have not done any link building, or have been stuck in the link building tactics of a bygone era, you're missing out on a lot of potential search engine power. The best …

Optimizing content can definitely help search programs, but it cannot lead them. Focusing on user intent can help you as a business owner to optimize content based on 'intent' unlike before when you were optimizing content solely for SEO. It can help you build content marketing strategies around intent. Reduce …

What are your competitors good at? Advanced machine analysis can easily make out if you are creating random strings of text with no meaning. Firstly it is important that you learn how to correctly value a keyword. Recently, I came across these interesting Lines rocking horse . Recently, I came across …

Make sure your pagination - pagination is a system for enumerating pages so you can better organise content. Why are links so important? Do the main pages of the site have enough content? Do these pages all make use of header tags? A subtler variation of this is making sure the …

In an SEO scenario, Google likes to trust sites that have links from high quality, relevant sources. For example, large news websites don't generally link to an untrusted source, nor do top quality industry blogs or university or .edu websites. My philosophy is to ask the customer two questions: are …

Some of the common factors in the equation include keyword density, META tags, titles, inbound links, website traffic and content. After Google's Panda update, there was a massive shift in what types of results appear in SERPs. For years SEOs have focussed on the sharp end of the funnel. and …

Consumers respond directly to ads placed on a website, and direct response advertisements can be placed on search engines and used in emails. The Big Question-will this content endure?-is thankfully something you can control, to a degree, by taking steps to ensure that your evergreen content is set up …