But for most small businesses, this is not the case. But all we agree that having inbound links from a source that is highly trusted has huge authority is a great benefit for strengthening the reputation of your own resource. Any outdoor area would be made more child friendly with …

The best way to conduct your keyword research is by starting with your buyer personas in mind. With website analytics, you can hone in on your audience, identifying things like their interests, demographics, language, locations and behaviors. Understanding these elements can help you improve your website content. Traveling in close …

Simply put, keywords or key phrases are the terms that people use to conduct online searches and find the information they need. There are no strict rules of how to write great content, but it indeed needs to be great. Spiritual guidance at a church in York may be what …

Your robots.txt file is an instruction file in the back end of your site that lets search crawlers know various things about your site. If you hire a big Internet marketing company and expect to get good results with your SEO, you may be in for a surprise. Does …

You can never copy them, of course. Are you good with technical SEO? In this scenario, the provider typically takes care of the network infrastructure, hardware, and operating system (patching) while the client manages the applications. For example, where would one find a traditional rocking horses ? If you search on …

Even if the feedback is negative, responding to it in a tactful manner can act as great marketing! This isn't always true. What used to be a handful of on-page, off-page, and architecture factors has evolved into hundreds of signaling attributes fed through a complex algorithm that is constantly being …

Gender Men and women purchase different products, buy similar products with different features (e.g., deodorants), desire products for dissimilar reasons (laptops, televisions), and buy the same products after being influenced by different kinds of appeals through different media. In many cases, paid search is much faster for testing user …

It should be authentic and in tune with the brand. Getting backlinks are important but if you get a ton of useless backlinks from irrelevant spammy sites or use "link software" then you're doomed. In short, success in SEO marketing lies in adhering to good practice and avoiding silly mistakes …